Wednesday, August 23, 2017

Use Text Posts and Comments To Avoid Getting Your Self-Promotion Labeled as Spam

Creative professionals of all stripes are told that if they want to be successful then they have to get out there, and get themselves noticed. Post up fliers, attend events, shake hands, pass out cards, get reviews... whatever it takes to get your name, and your work, in front of people's eyeballs. And, since we live in the Age of the Internet, this means there are a lot of authors out there who are trying to leverage a following on social media as a way to get their work noticed.

However, there's a Catch-22 when it comes to posting on social media sites. Because on forums, Facebook groups, and other online gathering places where people talk about books, blogs, and other creative projects, no one wants to hear you talk about your work; the second you do, you tend to get labeled as a spammer, and either have your posts removed, or limited. If someone else shared a post about your latest release, that would be fine and good... of course, if you had other people boosting your signal, then you wouldn't need to promote yourself in the first place!

So people are pissed at the messenger, not the message?
This attitude of, "if you're talking about yourself, then you are a spammer," is one of the most common things online. Even if the piece you're sharing is relevant to the group's interests, even if it's free (like a blog, a story sample, etc.), you'll still get tagged for bigging-up your own signal.

However, there are still ways you can draw attention to yourself, while avoiding much of this criticism. It requires being a bit crafty, though.

Links, Texts, and Comments

Let's take Reddit as an example, though you can translate this advice to practically any social media platform. You login, and decide you want to make some posts to let interested communities know about your latest book release. So you go to the subreddit for fantasy, sci-fi, noir, or whatever genre you're writing in, and post a link to a free sample.

Now, it's possible you'll get a hundred up votes, and a slew of people telling you how awesome your book sounds. What's more likely is that your post will be up for all of 10 minutes before a moderator takes it down, and chastises you for using their group for self-promotion. Even though what you're promoting is clearly in their wheelhouse, and free to anyone who wants to take a look at it.

So what do you do? You want to get eyes on your work, and these groups have thousands (sometimes millions) of members... one lucky break there could be the start of a career landslide. But you can't do anything if every time you put up a link it gets hammered down where no one will see it.

That's where text posts and comments come in.

You see, instead of just dropping a link and moving on (something that requires no effort, and gives very little context), you can instead make a text post. This post opens discussion, and gives a fuller explanation of what it is you want to say. All you have to do is find a place in the text to add your link so that people who are interested in what you have to say will follow it.

Sometimes, though, you don't have time for that. You just want to hop on someone else's coattails, and get a free ride (or as free as such things can be on the Internet). When that happens you need to scroll through the subreddits, and look for popular topics. Places where people are discussing something, asking questions, or giving advice. What you need to do is swoop in, give an answer that is eye-catching and noticeable, and include a link to a blog post you've written, a book you published, etc. that fits into the context of the discussion in question.

Both of these options have their pros and cons. Text posts take more time, and you're starting a conversation, but if someone clicks in to see what all the fuss is about then you are always on center stage. However, text posts might be shut down, too, if you are too blatantly pushing your own content as the sole thing you're offering. Comments, on the other hand, tend to be much more open about links. As long as you contributed something in the comment other than your link, you'll typically be okay. However, comments are more difficult to get noticed, so the topic you're leaving the comment on needs to be something that's getting a lot of attention, and a lot of engagement.

Becoming Part of The Community

The whole thing about how no one wants you promoting your stuff in their community has one caveat to it... if you're recognized as a member of the community, you can get away with it.

So... huh?
The basic idea is that you don't want strangers just coming in, posting their promo, and leaving. However, if you know someone, they're familiar to the community, and they make posts/leave comments on the regular, then they aren't strangers. They're part of the community, so of course you're going to be more lax about them posting about their new book, or blog post, or YouTube video, or whatever. Because that's Geoff, and we all know him round these parts.

The key is that you have to get your foot in the door by proving you're valuable to the community. That you have good insights, that you talk about things other than yourself, and that you're trying to answer questions, contribute to conversations, etc. The longer you do that (even if you're slipping in self-promo along with your posts, like a spoonful of sugar to get the medicine to go down), the easier it is to avoid someone simply tarring you with the spammer label.

Mileage will vary, of course, but if you can't batter down the gates then it might be time to pack your message into a wooden horse, and see if they'll pull you inside of their own volition.

That's all for this week's Business of Writing post. Hopefully it helps some folks out there who are tired of making futile charges, and want some way to get over those gates. If you'd like to support me and my work, head on over to The Literary Mercenary's Patreon page, and toss a little change in my jar. $1 a month is all I ask, and everyone who contributes at least that much gets a free book! Lastly, if you want to keep up with all my latest updates, then follow me on Facebook, Tumblr, and Twitter.

Wednesday, August 16, 2017

"Trope Talk" is Required Listening For Authors

If you're a writer of any stripe, then you recognize tropes. These literary building blocks come in all shapes and sizes, and they range from the recognizable (like Paragon Heroes) to the infamous (like the dreaded Mary Sue), but all of them act as a kind of storytelling shorthand. It's a package readers are familiar with, so even if the world and characters are new to them, they can easily get a sense of what's going on right away.

Some old tools endure perfectly well.
Some writers like to use tropes in their work. Others don't. Some few of us are lucky enough that our work becomes influential, and we are crediting with creating new tropes. However, if you're going to write, then you should study tropes. You should think about them, and try to understand them in ways average readers simply won't.

That's a big task. Fortunately, it's one that Overly Sarcastic Productions is here to help with.

Check Out Trope Talks!

What is Overly Sarcastic Productions? Well, it's a YouTube channel that was started by the host Red back when she was in high school as an offshoot of a creative class assignment. Earlier episodes of the show discussed classic literature, since she was already elbow-deep in thoughts and discussions about it anyway, and it was a fun little project to do on the side. As the show grew and evolved, taking on a second contributor in the form of Blue, the channel quickly expanded to cover mythology, history, and other aspects of literature.

That's where Trope Talks comes in. This show, which is still relatively new to the channel, is where Red sits down and holds forth on some of the more common tropes we come across in literature, but also in pop culture, and mythology (it's really all one big mess, so an interpreter is quite helpful). Rather than explain the show, though, check out the debut episode Beginnings.

There are 12 episodes (at time of writing), and each one is definitely worth listening to. Even the ones that are controversial, or likely to provoke strong reactions from the audience, are worth talking about (which is, incidentally, why Red didn't shy away from making them in the first place). And if you don't see a trope you think is important in the list yet, don't worry. Red is already working on Damsels in Distress, and one about the ever-constant stakes-raising gimmick of Saving the World. So stay tuned!

Don't forget to stop by Overly Sarcastic Productions to follow the channel, and bookmark the page! Also, if you really like what they're doing, and you want to help them do it, head over to the Overly Sarcastic Productions Patreon page to leave a few coins in their cup. Every little bit helps!

Well, that's all for this week's Craft of Writing post. Hopefully the resource provides a lot of folks out there with some insight, and it gets the creative juices flowing. If you want to keep up to date on all my latest releases, then follow me on Facebook, Tumblr, and Twitter. Lastly, if you've still got some patronage to throw around, head over to The Literary Mercenary's Patreon page. $1 a month buys you my everlasting gratitude, and gets you a free book or two as a thank you.

Wednesday, August 9, 2017

Luck Makes Your Writing Career (But Persistence Makes Your Luck)

When you ask authors how they got where they are, a lot of them will credit the usual suspects; hard work, several editorial passes, and the gumption to keep submitting while wading through a snowstorm of rejections. Thanks to the advent of social media, you'll also hear authors talk about how they built their brand, created pages that drew and kept readers, and made sure they had a receptive audience for the stories they wanted to tell.

All of that is great. I'm the last person who wants to knock hard work, solid foundation, and clocking the thousands of hours it takes to build a following. However, no successful author is a self-made success. Because the unfortunate fact behind every successful author is that they rolled the dice, and those dice came up a win.

Ha! I did it! I rolled a seven!
This is, unfortunately, a flaw of our myth of the self-made success. We all want to believe we did it ourselves, because that means we're in control of our success. Conversely, it means that if you're not successful, then you have the ability to control that, too. However, it's entirely possible for you to do everything right, and still fail. You can write a great book and get it rejected, or if you succeed in getting it published, fail to make sales.

There's a funny thing about dice, though. If you roll them often enough, sooner or later the pips you want are going to turn up.

Every Roll Is A New Chance

Let's say you wrote a book. It's a good book, too. You have a firm grasp of artistic language, a solid plot, and it is the perfect length. You edit it till it's tight and smooth, and then you send it out into the world. Maybe you publish it yourself, or maybe you get it published traditionally, but the point is it's out there now. You took your shot... and you missed. Your book goes nowhere, and no matter how hard you try to get people to check it out, no one is interested.

So what do you do now? Well, you write another book. And another, and another, and another.

You'll hit the target... eventually.
Have you ever heard about famous movie stars who were total unknowns for years, despite appearing in movie after movie, and TV show after TV show? Until that one role, that one chance, got them out in front of millions of eyes, and people liked what they saw? Well, being an author is kind of like that... but if you give up after your first network slot doesn't get you discovered, then you probably won't make the big time.

If you fire enough bullets, then eventually you'll get lucky. You'll write a book that intrigues (or outrages) enough people to focus a spotlight on you. You'll get nominated for (or win) an award. A celebrity will come across your book, and tell their legion of fans that you are the next big thing. Or you'll finally have collected enough small pockets of fans over the years that when you release your tenth, or fifteenth, or twentieth book, there is a huge scramble by people who want to read it.

Luck works in strange ways. Sometimes it completely ignores you, and your year and change of effort falls flat on its face in a mud puddle. Other times luck wraps its arms around you, and tells everyone how phenomenal you are. But if you never get out of the puddle, and wipe off your face to try again, then you may as well stay where you are.

Sooner or later, those pips are gonna fall your way. Don't stop rolling until they do.

That's all for this week's Business of Writing post. Hopefully it helps keep you humble if luck already gave you a deep, loving kiss. And if it hasn't, don't worry, just rattle those bones and try to make your next throw count. If you'd like to help support this blog, head over to The Literary Mercenary's Patreon page, and become a patron today. For as little as $1 you can make a big difference in my work, and you'll get a free book, too. Lastly, if you want to keep up-to-date on all my latest releases, then follow me on Facebook, Tumblr, and Twitter.

Wednesday, August 2, 2017

You Don't Need Permission To Be An Author

You know how, when you were a kid, you assumed all adults just knew what was really going on in the world? That when you reached a certain age you took a test, got certified, and boom, society now considered you an adult participant? Do you remember how shocked you were when you graduated high school, or got out of college, or found yourself staring down the barrel of 30, and realized you'd never received your adulting license in the mail? Despite that, though, you're paying bills, going to work, eating your vegetables, and building your life as best you can.

Who gave you permission to be a grown-up?

I have no idea what I'm doing.
Authors go through pretty much the same thing. They discovered they like writing stories, they try to hone and refine their craft, and come up with products that people like to read. And they always tell people they're going to be an author some day. The problem is, no one really knows when that some day will be. Is it after you post a story on the Internet? Is it when you self-publish a novel? Is it when you're traditionally published through a small publisher? A large one? Is it when you win an award, or when you have a steady income?

I've got a hint for you... none of us know. We just woke up one day, and realized we were authors. Because it is the action that defines you. If you complete a manuscript, whatever it is, then you have written it. If you publish that manuscript, in any format, then you're an author.

There's No Bouncer In This Club

There are a lot of people standing on soap boxes, holding forth their views on what does, and does not, make someone a writer, or an author. That's the great thing about opinions, though; you can pretty much ignore most of them.

Just imagine those gatekeepers look like this guy. It makes it a lot easier.
Because, and I say this after looking high and looking low, there is no one out there you need to collect a certificate from in order to be an author. A first-time no-name's book might catch a publisher's eye, and a lifer with several decades of experience might get rejected. Your first book might hit the cultural zeitgeist, and fly off the shelves, while a book written by an old hand with a carefully-tested appeal might fall flat. Every submission, and every publication, is a spin on the roulette wheel. And it's true that one company might say no to your work, or a dozen. That doesn't stop you from dusting yourself off, walking over to Amazon, and doing it yourself if you want to.

Authors are defined by their actions, not by the standards set by naysayers and quibblers. So, just like no one can officially hand you an I.D. card and declare you an author, neither can they say you're not. Because the decision is yours. Will you sit down and bleed at that keyboard, or will you wait around for permission to put words on the page?

Because if you're waiting for the go-ahead, trust me, you're going to be waiting a long damn time.

That's all for this week's Craft of Writing. Sorry for the brevity, but sometimes the messages I have to deliver don't take that long. If you want to keep up-to-date on all my latest releases, then follow me on Facebook, Tumblr, and Twitter. Lastly, if you want to help support me and my work, then head on over to The Literary Mercenary's Patreon page to become a patron. For as little as $1 a month you get a free book, and my undying gratitude.

Thursday, July 27, 2017

Speak Sweetly, Because You Never Know Who You're Talking To

Perhaps the most common saying when it comes to getting ahead in the world is, "it's not what you know, it's who you know." We see this in big ways with presidents and billionaires, but we also see it in small ways. Like how your mom got you an interview at her company, or how your favorite coach wrote that glowing recommendation for your college application.

This is just as important if you're a writer. In fact, it may be even more important.

Hey there, stranger, how are you?

Always Put Your Best Foot Forward

If you're a writer, chances are good you put yourself out there somehow. Maybe you go to conventions, post updates in Facebook groups, hang out in a few subreddits, or attend local shows. Whatever you do, though, you tend to interact with a lot of strangers. People you've never seen before, you don't know, and you have no reason to know. However, sometimes all it takes is one good impression to open a door you didn't even know was there.

The hell did that thing come from...?
I'll give you an example of what I'm talking about. About four years ago I was attending Gen Con in Indianapolis. It wasn't my first time there, but it was both my first time there with game publishing credits under my belt, and as someone's staff member rather than a random attendee. I'd been making the rounds, and I met Wolfgang Bauer of Kobold Press, who I'd done some work for that year. While we were talking, he asked if I was going to the Ennies that night. I'd never heard of them before, and was informed they were the RPG awards given out every year at the convention. That sounded like a big deal, and since I was now at least tacitly a part of the RPG creating community I figured I should head down, shake hands, and pass out business cards.

Because I had several hours to kill between my staff duties and the show, I turned up a little early. There was going to be an auction, as well as other social activities, so I walked over, introduced myself, and asked how I could help. I set out forms and pens, helped get items squared away, and when other staff showed up I was introduced to them. Hands were shaken, and one introduction led to another. Before I knew it, I was meeting the heads of RPG companies, discussing my experiences, and sharing ideas I'd had for fresh takes on their games, or other proposals I never would have otherwise talked about. Most of the time I didn't even recognize their names, but as soon as they handed me their cards, or mentioned the games they headed up, I realized I'd gone right to the people who had the authority to offer me work.

Now, this wasn't a career-making night. With that said, I walked out of there with some solid contacts made, and more people who knew my name than didn't the night before. While some of the seeds I planted were duds, others blossomed into future projects. All because I followed-up with a client I'd worked for when I had the chance to meet him in-person, and I put my best foot forward when he gave me a tip on where to meet the people who needed a pen-for-hire to get the job done.

That Could Be Anyone

Every person you see has the potential to help your career. That middle-aged woman giving your signing table a casual perusal? She might be the head of a local book club who will help you spread the word about your work. That older fellow at the end of the table on the panel you're speaking on? He might know the editorial staff for a major publishing house. That mysterious someone you're contemplating lashing out at online? Well, they might be a potential employer, or co-worker, in your industry.

Take a moment to remember that. You can always be rude or unpleasant later... but if you lead off with that, it's hard to overcome that impression. And that might be a way of slamming the door in your own face.

That's all for this week's Business of Writing. This lesson took me some time to learn, so I thought I'd share it. If you'd like to help support my blog and my work, then head over to The Literary Mercenary's Patreon page to become a patron today. $1 earns you both my everlasting gratitude, and you get a free book (or two). Lastly, if you want to keep up on all my work, follow me on Facebook, Tumblr, and Twitter.

Wednesday, July 19, 2017

Always Leave A Little Gas in The Tank When The Writing Day is Done

No one writes a book in a single session. Even the most prolific writers are looking at about a month at the very least to complete a project (I'm looking at you, Robert Louis Stevenson), but most of us will take longer. Like a year or more longer. That means you're going to be spending a lot of sessions plugged-in to your world, building it one brick at a time. And while it might be tempting to just go all-out every day, it's important to do a little forward planning on this mental road trip you're taking.

To that end, don't end the day when you run out of road. Stop when you know where you need to go tomorrow.

Shit... where do I go from here?

You Need A Little Road To Build Your Speed Back Up

When you come to the end of a day's writing, you need to know where you're going from that point. Not in some vague sense, either. You need a clear direction and destination so you can build at least a little your speed back up the next time you sit down.

For example, let's say you planned out this whole mid-book shootout in your gritty spy novel. Your protagonist runs down an enemy agent, and they have a huge knock-down, drag-out brawl in the rain. Your hero comes out on top, and holds the enemy agent over a steep drop, demanding to know who he works for. You end your session there. Then tomorrow you sit down, open the file, and stare at the screen for an hour and a half.

Why? Well, because you have no idea who hired this guy, or how it connects to your plot. You don't know what your protagonist does from here, or how far he's willing to go to get the answers. And because you're starting from the cliffhanger you left off on, your brain is stalling out.

Oh hey... what's over there?
If you know you're approaching the last of your rope, don't go until you've reached the bitter end. Leave a few handfuls so that when you sit down tomorrow you at least know how to get started. Because once you have the engine revved, and you've built up speed, it's easy to go off in new directions. Just like how you can jump further if you have a dozen yards to sprint, than if you stood at the edge of a cliff and tried to long-jump across the canyon.

Writing a book is hard enough as it is. Don't make it harder on yourself than you have to by going until you're running on fumes, and hoping someone fills your idea tank before you come back tomorrow.

That's all for this week's Craft of Writing post. Sorry for the brevity, but sometimes advice doesn't take 1,000 words to convey. If you'd like to help support me and my blog, then head over to The Literary Mercenary's Patreon page. If you pledge at least $1 a month, then there's a pile of swag waiting as a thank you. Lastly, if you want to keep up-to-date on all my work and projects, then follow me on Facebook, Tumblr, and Twitter.

Wednesday, July 12, 2017

Self-Publishing is Often a Proving Ground For Authors

People often see traditional publishing and self-publishing as natural enemies. Their systems are different, their philosophies are different, and supposedly their authors are different. People see the decision as an either/or sort of choice; as if authors are all out for the big draft, and they either need to tie on with a company, or remain true to themselves as a free agent.

That isn't really how things work, though. You see, there's actually a lot of interaction between these two spheres, and if someone makes a splash in one, then the ripples are going to get attention in the other. And if those ripples are big enough, you just might find that opportunity comes a'knocking at your door.

Hello there. Would you like work, and a big, fat check?

Reputation, Work History, and Ripples in The Water

So, I'd like to tell you a story. A story about how my own self-publishing efforts got me noticed by some bigger, more established folks who followed the waves I was making back to me.

To begin, most of us don't tend to think of blogs, YouTube channels, and other avenues as self-publishing. They totally are, though. So, as soon as I started writing this blog (and my gaming blog Improved Initiative) I staked out my little piece of turf as a self-published creator. And I haven't moved from that patch.

The charter is under construction, but we may have a flag soon.
Of the two blogs, Improved Initiative quickly pulled ahead in terms of readership and traffic. By the end of my first year I had a regular flow of traffic, I was well-known in tabletop gaming groups on Facebook, and I was starting to expand onto other social media platforms. One of my main attractions was a feature I ran called Character Conversions. Basically I would take a popular character, like Captain America, Tyrion Lannister, Iron Man, etc., and I would write a guide for how you could re-create that character in a particular roleplaying game. That page remains one of the most popular features on my blog to this day.

After I'd written 20 guides or so, I started noticing some changes. People I didn't know would message me, and ask if I was going to write a new guide for this or that character. They wanted to know my thoughts on whether it was possible to convert characters from Lord of The Rings or Dragon Ball Z into different game systems. My traffic on that page went up, and people started passing my guides around among their own groups. I was getting read, and the ad revenue on those articles was getting noticeable. Not, "Oh my god, I can buy a house!" noticeable, but I had a little extra padding for when deadlines ran long, and checks ran short.

Then something else happened. The publishers who wrote official content for games started reaching out to me, asking if I'd like to work on their lines. Because they'd heard about my blog, checked out the stuff I was making on my own, and they decided I looked like the kind of writer they wanted to take for a spin. Sometimes we clicked, and sometimes we didn't, but as time has gone on, being the author of Improved Initiative actually gains me credibility when I talk to RPG publishers.

Because it establishes that I can do the job, and that there are people out there who like what I make.

All Publishers Care About Is Results

I said this in You Don't Need A Degree To Be A Writer, but I feel like it bears repeating; publishers only care about your results. A publisher doesn't care if your books are good or bad, offensive or safe. They only care about the bottom line. If you have a following, and you are making money, then they would like to shake your hand, and work out a deal so you can both make more of it.

This is why celebrities get million-dollar book deals. It's not because they have great insights, or they're phenomenally talented (though some do, and are). It's because they have 10 million followers who are all going to go out and buy a copy of their book once it's released. It's also why if you've been self-publishing a series that's making you some serious bank, then a publisher is going to want to talk to you. Because you're a proven talent, with a definable audience, and that makes you a safe bet.

Just something to think about the next time you consider your publishing options, and what your efforts could lead to in the future.

That's all for this week's Business of Writing post. If you'd like to support me, and this blog in particular, then head over to The Literary Mercenary's Patreon page to become a patron today. As little as $1 a month is a big help to me, and it gets you a pile of sweet swag just for signing up. Lastly, if you want to keep up-to-date on all my work, then follow me on Facebook, Tumblr, and Twitter.